Search Engine Marketing
on time - on budget - onlinee
on time - on budget - onlinee
Overview
No money is wasted: every cent you spend brings a qualified customer to your site. You only pay when a potential customer clicks the ad and visits your website.
Pay per click search marketing is the most accountable form of advertising in history
Higher ROI through effective keyword selection. For many of our clients the return on investment of their pay per click search marketing campaigns frequently surpasses 4,000%.
Refine your target market by selecting individual cities or metropolitan areas
RK Global offers strategic Search Engine Marketing services.
Pay Per Click (PPC) campaigns display text ads beside search engine results generated by keywords your potential customers frequently use during web searches.
Why Pay Per Click?
Today 84% of all consumers use search engines before making a purchase.
Pay Per Click (PPC) campaigns display text ads beside search engine results generated by keywords your potential customers frequently use during web searches.
Why Pay Per Click?
Today 84% of all consumers use search engines before making a purchase.No money is wasted: every cent you spend brings a qualified customer to your site. You only pay when a potential customer clicks the ad and visits your website.Pay per click search marketing is the most accountable form of advertising in historyHigher ROI through effective keyword selection. For many of our clients the return on investment of their pay per click search marketing campaigns frequently surpasses 4,000%.Refine your target market by selecting individual cities or metropolitan areas
The RK Global SEM Process
The first step in crafting your pay per click search engine marketing campaign is establishing a relevant keyword list. RK Global will analyze your industry to determine the best possible keywords to target.
Our team creates the necessary ad groups and authors a sufficient number of ads with different titles and descriptions, generally attempting to highlight target search phrases and influence the searcher to click
We then refine the ads by improving underachieving ads with low click through rates (measured after 2-600 clicks, depending on variables)
We continue to improve ads with new copy and wait until one of the ads "sticks out" as an overachiever showing a much higher CTR than previous ads. That's when we know we've stumbled on an ad that connects with your audience.
Next we refine this single ad with slight variations in the headline, description & display URL. Then we test the ad versions against each other.
Our search engine marketing team tests, refines and perfects the ad variations on an ongoing basis thereby enabling your PPC campaign to remain fresh, relevant and effective.
The first step in crafting your pay per click search engine marketing campaign is establishing a relevant keyword list. RK Global will analyze your industry to determine the best possible keywords to target.
Our team creates the necessary ad groups and authors a sufficient number of ads with different titles and descriptions, generally attempting to highlight target search phrases and influence the searcher to clickWe then refine the ads by improving underachieving ads with low click through rates (measured after 2-600 clicks, depending on variables)We continue to improve ads with new copy and wait until one of the ads "sticks out" as an overachiever showing a much higher CTR than previous ads. That's when we know we've stumbled on an ad that connects with your audience.
Next we refine this single ad with slight variations in the headline, description & display URL. Then we test the ad versions against each other.
Our SEM Plans for SMB Companies
| Plans | Starter | Advanced | Strategy |
| Google Analytics and Webmasters setup and testing |  |
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| Monthly executive reports | |
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| Keyphrase research and identification | |
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| Google Adwords setup and linking to Analytics | |
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| Google Adwords management (1 ad group) | |
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| Ad copywriting (upto 3 ads) | |
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| Weekly ad monitoring and adjustments | |
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| Daily ad monitoring and adjustments | |
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| Google Adwords management (5 ad groups) | |
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| Ad copywriting (upto 25 ads) | |
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| SEM on Yahoo, MSN and other search engines | |
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| Google Adwords management (10 ad groups) | |
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| Ad copywriting (40 ads) | |
How much Budget would I need?
While search engines and other SEM agencies will encourage you to spend more, RK Global views the process through the lenses of small businesses. We believe that small businesses need to go slow when starting out in paid search. Many SMBs with limited budgets run paid campaigns with great success. Small campaigns with a few niche keywords may bring all the traffic you want. There is no rule that says you have to have a large campaign and a huge budget for PPC to work for you.
You will need to budget time and money and define goals to measure the success of your PPC campaign. The ultimate decision about the right amount of traffic and the extent of your budget lies with you. We encourage you to start out with a relatively small ad spend.
You will need to budget time and money and define goals to measure the success of your PPC campaign. The ultimate decision about the right amount of traffic and the extent of your budget lies with you. We encourage you to start out with a relatively small ad spend.
Once you feel the positive impact of your PPC campaign in the way of leads or sales, you can raise your budget at any time.
So what's a fair SEM price?
Creating highly effective campaigns requires talent and a lot of work. Under the supervision of our experienced search engine marketers, PPC campaigns remain within budget. Our fees are tailored to your needs and vary based on your objectives and the amount of work required to help you succeed.
There are different pricing models present in the search engine marketing industry. Based on our experience, the best and most sensible way to charge for paid search marketing services is through a setup fee and a monthly fee based on the initial fee. Most pay per click management companies following this model charge a one-time setup fee ranging from $500 to several thousand dollars and ongoing campaign management fees ranging from 15% to 35% of the initial setup fee. If you decide to advertise on more than one search engine, fees may increase.
A strategic partner of CMTC, RK Global offers a highly competitive pricing structure for members of the Small Manufacturers Advantage® program. Contact your SMA consultant for pricing to improve your online presence today.
There are different pricing models present in the search engine marketing industry. Based on our experience, the best and most sensible way to charge for paid search marketing services is through a setup fee and a monthly fee based on the initial fee. Most pay per click management companies following this model charge a one-time setup fee ranging from $500 to several thousand dollars and ongoing campaign management fees ranging from 15% to 35% of the initial setup fee. If you decide to advertise on more than one search engine, fees may increase.
A strategic partner of CMTC, RK Global offers a highly competitive pricing structure for members of the Small Manufacturers Advantage® program. Contact your SMA consultant for pricing to improve your online presence today.
Services:
Search Engine Marketing
Requirements Questionnaire
Complete our assessment questionnaire and we will respond within three business days with recommendations based on your requirements.
Complete our assessment questionnaire and we will respond within three business days with recommendations based on your requirements.
Frequently Asked Questions
View or download our Planning, Marketing and Technical FAQs
View or download our Planning, Marketing and Technical FAQs
About RK Global, LLC
Read the Company Overview to learn more about RK Global, LLC and its mission.
Read the Company Overview to learn more about RK Global, LLC and its mission.
