We customize each and every project to meet your needs. The following phases highlight the steps we take to implement a customized, well-researched and well-executed search engine optimization campaign:

Phase 1: Competitive Analysis and Keyphrase Research
After receiving your completed Assessment Questionnaire, we prepare an analysis of your existing website’s performance relative to your competitors. Using a variety of techniques and internet-based keyword discovery tools we research, analyze and determine the most relevant and targeted keywords and keyword phrases for the site.

Phase 2: Optimization of Website copy and html Tags

Once you approve the optimized keywords we suggest file name conversions and change page names where appropriate. We also determine what content needs revision in order to better target approved keywords. (If the website development is done by RK Global, the design focuses on search engine friendly site structure and content.) Once you approve the optimized content, our team edits the web pages based on the targeted keywords and creates the optimized meta, title, header and alt tags. Finally, we test all the changes to your site.

Phase 3: Search Engine Submission and Testing
We create the XML sitemap and robot.txt file and upload them to your site; we also start the process of submitting the site to different search engines and major directories (it takes approximately 2-10 weeks after site submission to list and rank the site). Once the optimized site is approved, we closely monitor the submittal process. We also test the site regularly to ensure the SEO works and track search engine results almost immediately with Google Analytics.

Quarterly Ongoing SEO – Link building, Monitoring and Fine Tuning the Site
Our team has the experience and knowledge to execute strategy level link building. This is one of the most important factors in search engine rankings as search engines measure the importance of each website through the number and quality of inbound links the site receives. We track and analyze web traffic reports and your site’s ranking in major search engines. The integrated web analytics tool keeps track of every visitor to your site. Based on the reports this tool generates, we tweak your website to maximize conversions and keep targeted traffic streaming into your website. Our team performs modifications to the site's content and initial SEO setup to improve results. This enables us to perform SEO on a higher, more detailed level.

Plans	Starter	Advanced	Strategy
Google Analytics and Webmasters setup and testing
Monthly executive reports
Industry and Competitive analysis
Keyphrase research and identification
Title and meta tag optimization
Keyphrase incorporation into website copy
Website submission to search engines and directories
Statistics, trends and metrics monitoring
Site Map & Robot.txt creation / submission
Inbound link building
Link Exchange setup, Reciprocal Link Building
Social Bookmarking
Creation of additional optimized content
eCommerce SEO
Blog Setup, Customization & Optimization
Link Bait Ideas / Setup

Choosing an SEO provider can be a challenging process. Quotes vary widely; in California, SEO prices range from a few thousand dollars well into five-figures and it can be difficult to determine whether or not you are getting your money's worth.

A good-value SEO campaign from an experienced web development company should cost $2,000 to $10,000 upfront and 8-16% of the upfront payment / month for ongoing SEO. These numbers highly depend on the competition and focus of your market. A lower quote suggests the web developer is not experienced enough to obtain the results you need; a higher quote is a good indication the agency is too large to offer a competitive price.

A strategic partner of CMTC, RK Global offers a highly competitive pricing structure for members of the Small Manufacturers Advantage® program. Contact your CMTC consultant for pricing to improve your online presence today.