It’s Inexpensive: Email marketing is 20 times more cost effective than direct mail, and can cost as little as a penny per email.

It’s Effective: Email communications sent to your prospect or customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.

It’s Immediate: Email marketing generates immediate responses (i.e. sales, downloads, inquiries, etc.), typically within the first 48 hours.

It’s Measurable: Track results in terms of Open and Click-Through rates immediately after launching your email blast. Identify optimal elements for your emails with A/B testing.

It’s Industry-Specific: Create industry-specific email campaigns with list segmentation and content that will resonate with targeted audiences.

If you’re looking to grow your business through marketing but are short on time and resources, email marketing is the perfect solution. An email campaign can be scheduled weekly, bi-weekly or monthly and includes the following key components:

Email Template Design & Copywriting: A professionally executed email campaign is a powerful marketing tool. Effective design and industry-specific copy increases email readership, strengthens brand identity, and communicates credibility. Our design team will create an email template that improves your email click-through rates and entices recipients to complete the desired action.

Delivery System Management: RK Global uses industry best-practices and state-of-the-art tools to manage your email marketing campaigns. Our tools ensure consistently high delivery rates while enabling A/B testing, list management and much more.

Email Blast Results: Following an email blast, RK Global sends you a spreadsheet detailing all email recipients who either open the email or click through the email to your landing page.

Summary Reports: RK Global tracks individual and collective campaign results evaluating which links in a specific email blast generate the most click-throughs to your landing page and which blast performs the best in relative terms. A constant stream of data from reports helps to shape the overall campaign as we progress.

Instant Email Notification: When email recipients click-through to your landing page and complete the desired action (i.e. download available content such as white papers or demos), instant email notification is sent to your sales people.

List Building: One way to expand your email database is to integrate RK Global’s newsletter opt-in form with your website and start converting visitors to email campaign recipients. The other way is to purchase industry specific, segmented lists of targeted opt-in recipients. RK Global can help you build your contact list based on your criteria: industry, company size, location, etc.

Landing Page Design: An ineffective landing page can ruin a great email campaign. A landing page is more than a pretty design or an online sales page; it enables maximum lead capture through effective design, layout and content. Our designer experts builds each landing page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales.

Surveys: A great way to learn more about your target market is by conducting customized surveys. Surveys built by RK Global can help you to identify opportunities in each of the industry segments you serve. Surveys are an integral part of an email campaign; we manage the process from designing the form to hosting the results database in an easy-to-access location on your site.

Sending emails to targeted customers continues to top the list of the best online tools for generating business-to-business sales leads. RK Global utilizes best-of-breed tools for companies focused on reaching the best prospects in specific industries or job functions.

RK Global will manage your email marketing campaigns from start to finish so you can stay focused on your business. This way there is no need to buy software and learn how to use it; you can focus on what the message should say, not on the operational tasks; your email marketing will look great, send the right message, get results and follow all the latest email marketing rules. We offer a fully outsourced email marketing service on three levels: Starter, Advanced and Strategy.

Plans	Starter	Advanced	Strategy
Monthly email blasts / 1,000 emails per month
Template design
Copywriting
Delivery system management
A/B testing
List management
Blast results and summary reports
Bi-weekly email blasts / 4,000 emails per month
Instant email notification
List building
Weekly email blasts / unlimited emails per month
Landing page design
Surveys.

Email marketing is one of the cheapest ways to reach out to your potential customers. After account setup, initial template design and the first month's campaign is completed, the monthly management cost of your email marketing campaigns can cost you as little as $150 / month. A strategic partner of CMTC, RK Global offers a highly competitive pricing structure for members of the Small Manufacturers Advantage® program. Contact your SMA consultant for pricing to improve your online presence today.