RK Global helps manufacturers overcome budget constraints and competitive threats by delivering cost-effective strategic online marketing solutions.
Utilizing a process framework built around strategic planning tools and business oriented design, RK Global aligns corporate goals and strategies with design and marketing objectives to generate the right results on time, on budget and online.
Strategic Online Marketing Services:
You’ve got visitors to your website, but what happens once they get there? When a potential customer comes to your site, the first impression he or she forms about your company is based on the overall design and navigation of your site. If this first impression is not positive, it is very likely that the user will click away within seconds without bothering to discover your services.
In an age of digital communication, a customer's first impressions are formed not by a sales representative, but by marketing communication channels like your website, brochure, email newsletter, etc. A professional corporate image has become a necessity rather than a luxury; effective branding can give companies a much needed one-up over their competition. To Brand or not to Brand? - That isn't a question anymore!
Having a professional website is just the first step towards achieving a competitive web presence. Driving quality traffic to your site must be an essential part of your web strategy, and Search Engine Optimization (SEO) is the most effective way to do so. Search engines are the gateway through which potential customers find your product.
Once you feel the effect of first page search results, SEO will be your new best friend.
Did you know that today 84% of all consumers use search engines before making a purchase? RK Global offers strategic Search Engine Marketing services through creating and managing effective, high ROI Pay Per Click (PPC) campaigns. PPC search marketing is the most accountable form of advertising in history: every cent you spend brings a qualified customer to your site.
A modern and robust website analytics package is perhaps the most important tool of anyone who wants to build a strategic web presence. Almost all of your website effectiveness related questions can be answered through our Website Visitor Analytics service powered by Google Analytics. This service is FREE with any of our Search Engine Optimization or Search Engine Marketing packages.
Effective messaging is critical for any organization. Now, more than ever, email is playing the central role in online communication. RK Global’s email marketing services makes it easy for you to achieve results even when you're strapped for time and money. All you have to do is concentrate on your unique message while leaving the rest to us. Email software delivers email; RK Global’s Email Marketing solution delivers success.
Market Research is one of the most important steps in any online venture. Ideally, you should never try to sell a new product or service, start building or upgrading a website or launch an Internet marketing campaign without first determining what the market really needs. With our unique Strategic Online Market Research you will get a holistic view of opportunities, trends, best practices, competitor strategies and marketing activities and even possible threats.
Help your online visitors find what they need before they get frustrated and leave your site. There's never been a better way to increase online sales, provide customer support and reduce operating costs. Provide your visitors with immediate assistance through live chat; see in real time who's on your site and what pages they're clicking through; provide hands-on assistance with co-browsing – and much more.